SEO, AEO and GEO for SaaS and growth-stage brands

Kavvel — Nirvana of SEO

We find out why your site isn't reaching the right buyers, in Google and in AI answers. Then we build the strategy that fixes it, train your team to run it, and run it with you when you need us.

Book a free call →Know your current SEO

The first call is free and includes a live review of your site. No pitch deck.

best help desk for SaaS teams
GoogleRanking

brand-a.com

Brand A — Help desk software

brand-b.com

Brand B — Ticketing for support teams

yourbrand.com

Your brand — Help desk built for SaaS teams

#1
AI answerCited

For SaaS teams that need shared inboxes and ticket routing, many pick Your brand. It's built for support teams that work across email, chat and Slack.

[1] yourbrand.com[2] review site

Brands we've done SEO for

HiverZohoFreshworksTestMu AI (formerly LambdaTest)QR TIGERthe ASICS corporate site

From SEO audit to results

Four steps. Start at the one you need.

01 · AUDIT

We find what's holding your site back across technical SEO, content, links, E-E-A-T, AEO and GEO. Every finding comes with proof.

SEO audit →
02 · STRATEGY

We build the plan that fixes it, sized to your team. Not AI-generated, not a template.

SEO, AEO and GEO strategy →
03 · TRAINING

Your leaders and your team learn to run it on your own product.

CEO/CTO and corporate training →
04 · EXECUTION

We run it with your team every week, or, in the industries we know best, take it over.

Remote SEO team management →
Result

Rankings, traffic, AI citations and leads, within 3 months of implementation.

Search changed in 2024.
Most SEO playbooks didn't.

Google rolled out AI Overviews in May 2024, and ChatGPT, Perplexity and Gemini became where buyers start. Keyword-first SEO stopped being enough.

Ahrefs, 2026

58%

fewer clicks for the top result when an AI Overview appears.

SparkToro, 2026

68%

of US Google searches ended without a click in early 2026.

G2, 2026

51%

of B2B software buyers start research in an AI chatbot more often than in Google.

Kavvel's view

We estimate 50–60% of old-school SEO no longer moves pipeline in 2026. Our own audits point the same way.

Built for people and for LLMs

Your site, product and content now have two readers. Both need to understand you.

The old playbook

What works now

Pick keywords, then write

Start from the questions buyers ask Google and AI

Rank on Google

Rank on Google and get named in AI answers

Report traffic

Report MQLs, demos and AI mentions

Write for crawlers

Write for people, structure it for machines

// ONE PAGE, TWO READERS

A person reads

Shared inbox help desk

Route every ticket to the right agent in seconds. Built for SaaS support teams that work across email, chat and Slack.

$ llm parse yourbrand.com/help-desk

product: "Shared inbox help desk"

best_for: "SaaS support teams"

channels: ["email", "chat", "Slack"]

quoted: "Built for SaaS support teams that work across email, chat and Slack."

Kavvel services:
SEO, AEO and GEO, end to end

Every service covers SEO, AEO and GEO together. Pick where you are.

Strategy

SEO strategy

From $644

A SaaS SEO strategy built for MQLs, not vanity traffic.

Learn more →

AEO strategy

From $544

Get your pages quoted in snippets, People Also Ask and AI Overviews.

Learn more →

GEO strategy

From $644

Get named by ChatGPT, Claude, Gemini, Copilot and Perplexity.

Learn more →

Your SEO, AEO and GEO strategy

Written by people
Fix firstMerge the competing feature pages
NextAdd answer blocks to pricing and compare pages
LaterEarn mentions on review sites

Industries we work in: SaaS first

We only take niches where we've already proven results. Not a fit? You'll hear it on the first call.

SaaS

Also

Why Kavvel
A specialist team, not an agency

A specialist team, not an agency

4 SEO experts and 5 operations staff. The people who build your strategy are the people on your calls.

Written by people

Every audit and strategy is done by hand. Not AI-generated, not a template.

Selective by design

We work only in niches where we've already won, so we know your buyers before the first call.

We stay until it works

Weekly sessions with whoever executes: your team, your agency or your freelancers.

Prasildas P, founder of Kavvel

Prasildas P

Founder and CEO, Kavvel

B2B SaaS SEO specialist

Prasildas has spent 10 years in SEO, mostly inside B2B SaaS companies. He founded Kavvel to build SEO, AEO and GEO strategies a team can implement and win with.

Book a free call →LinkedIn

What our SEO audits find

We audited 41 websites. Most were built for an older version of search.

25 of 41

weren't built for their actual customers and had technical SEO issues.

32 of 41

still weren't optimized for AEO and GEO.

Fix both, and results show within 3 months of implementation.

If it doesn't work, we refund 80% of what you paid, monthly fees included.

The exact terms are written into your agreement and NDA.

Book a free call →Refund terms
Customer fit and tech issuesNot optimized for AEO and GEOFixed

The SEO tools we use

20+ SEO tools. People decide which data matters.

Search

Google Search ConsoleGoogle Analytics 4SemrushAhrefsScreaming FrogBing Webmaster ToolsPageSpeed InsightsLooker StudioGoogle Search ConsoleGoogle Analytics 4SemrushAhrefsScreaming FrogBing Webmaster ToolsPageSpeed InsightsLooker Studio

Answers and AI search

Otterly.aiProfoundPeec AIAhrefs Brand RadarAlsoAskedAnswerThePublicGoogle Rich Results TestSchema Markup ValidatorOtterly.aiProfoundPeec AIAhrefs Brand RadarAlsoAskedAnswerThePublicGoogle Rich Results TestSchema Markup Validator

Kavvel FAQs

Still have a question? Book a free call and ask us directly.

What is Kavvel?

Kavvel is a SaaS and B2B SEO specialist, not an SEO agency. We audit your SEO, AEO and GEO, find the technical issues, and build the organic growth strategy that wins in Google and AI answers. We train your team in niche-level advanced SEO and help execute the plan. In some cases, we take over the project, but only when we're confident we can deliver results.

Who is behind Kavvel?

Kavvel was founded by Prasildas P, a SaaS SEO specialist who leads our training and signs off every technical SEO change. He works with a team of 4 SEO experts, backed by 5 operations staff.

Can Kavvel take over our SEO completely?

Only through our industry plans, and only in industries where our experience and industry knowledge give us real confidence. There, our team can run your SEO month to month, with content writing priced separately. If we can't take it on, we'll say so on the first call.

Is Kavvel an AI SEO tool?

No. Kavvel is a team of people, not software. We use 20+ tools for data, but every audit, strategy and recommendation is written by a person.

Do you work with companies outside the US?

Yes. We work with clients worldwide, and all our prices are in US dollars.

Are tools, content or development included in the price?

No. Our fees cover our audit, strategy, training and execution work. Third-party tools, content writing, development and hosting are paid separately, and we'll tell you upfront what your plan needs.

Find out why buyers aren't finding you

One free call. We review your site live and tell you honestly if we can help.

Book a free call →Send us a message

The first call is free

A live review of your site

Written by people

A specialist team, not an agency

Results within 3 months of implementation

80% refund if it doesn't work

Contact
Three ways in

Book a call

Pick a slot in the calendar.

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Send a message

Email

Prefer writing? Reach the team directly.

hello@kavvel.com