About Kavvel
Strategizing SEO the right way.
Kavvel is a new company. The experience behind it isn't. Our four SEO specialists bring 7+ years of industry experience in B2B SaaS SEO, plus a few years on international B2C ecommerce sites. Our developer works only on the technical SEO issues that can sink a site.
We spend our days trying to work out how Google, and now AI assistants, decide who to show. We test ideas on real sites. Most fail. We keep the few that work and build our strategies on them.
Want to see where your site stands? On a free call, we'll show you the live issues on your website, why it isn't ranking, and how to fix them.
Book a free call →Why we work the way we do
Until 2024, SEO started with a keyword list. Then Google added AI Overviews, and buyers started asking ChatGPT, Perplexity and Gemini instead of searching.
Now your website, your product and your content have to make sense to two readers: people and LLMs. If either one can't tell what you do, you lose the click or the mention.
We think 50–60% of old-school SEO doesn't work anymore, in 2026 and the years after. So we don't sell it.
Keyword list
help desk software
best help desk
help desk pricing
ticketing system
"Built for SaaS support teams that work across email, chat and Slack."
[1] yourbrand.com
What our own audits found
Numbers from sites we've audited and worked on. No surveys, no borrowed stats.
25 of 41
websites we audited weren't built for their actual customers and had technical SEO issues
32 of 41
still weren't optimized for AEO and GEO
77%
of the SaaS websites we audit have more than 60% of their SEO issues still open
21 of 29
websites we worked on in the last 12 months had technical SEO issues
82%
of the 20+ multilingual websites we've worked on in 4 years had issues
64 of 88
websites we optimized over 4 years had technical issues nobody had fixed
9 GEO experiments
in 2025: 6 failed, 3 won. The 3 that won shape every GEO strategy we write.
From the founder
The person behind Kavvel
Prasildas has spent 10 years in SEO, mostly inside B2B SaaS companies. He founded Kavvel to build SEO, AEO and GEO strategies a team can implement and win with.
He has worked at Hiver, Testsigma, Zoho, Capillary Technologies, Freshworks, Khatabook and Neil Patel Digital. On the B2C side: the ASICS corporate site and Bath & Body Works.
His best lessons came from SEO experiments that failed. He doesn't know everything about SEO — nobody does — but he learns something new every day, and it goes straight into the strategies Kavvel writes.
Get in touch
Show us your site. We'll show you what's holding it back, free.
Book a call
A free call with a live review of your site: the issues, why it isn't ranking, and the fixes.
Book a free call →